THE COMPANY: Big Sky Brands Inc., Toronto
THE PRODUCT: Yogen Früz Smoothies
THE HOOK: Partnering with frozen yogurt chain Yogen Früz, Big Sky Brands launched all natural Yogen Früz Smoothies candy. Containing probiotic yogurt, pure cane sugar and vitamin C, the candies feature three calories per piece with zero fat. Ten pieces of candy are equal to one serving of the leading probiotic yogurt brand, the company claims. Popular flavors from the Yogen Früz chain - Strawberry Banana, Blueberry Breeze and Tropical Storm - make up the candy’s flavors.
INGREDIENTS: Tropical Storm variety: Pure cane sugar, yogurt, tartaric acid, malic acid, natural pineapple, mango and tangerine flavors, absorbic acid, natural color.
S.R.P.: $1.99 per tin.