RXBAR has debuted its first ever plant-based protein bar, made with 10 grams of almond and pea protein in place of RXBAR's signature egg whites. 

RXBAR Plant is available nationwide on RXBAR.com and hitting shelves at several retailers including Target and Kroger, with more to come.

"Fans have been asking for a plant-based RXBAR for quite some time," said Jenny Lindquist, director of experience planning, RXBAR. "Today, we answered that call with a plant-based protein bar that delivers on both quality and taste, both essential to us in the development of RXBAR Plant.That's why it has been nearly two years in the making, to make sure we did it right."

RXBAR Plant has a new recipe, taste, and texture fans are sure to love and comes in two flavors, Chocolate Chip (inspired by the taste of cookie dough) and Peanut Butter. Both are made with five simple, core ingredients: dates, nuts, oats, and a blend of pea and almond protein. RXBAR Plant also has 0 grams of added sugar.

With plant-based eating growing at a rapid pace, RXBAR Plant is the latest step in the brand's commitment to supporting fans' evolving needs and goals. In addition to providing existing fans with another option, it also opens RXBAR up to a new group of plant-based consumers looking for convenient plant-based protein.

"Plant-based protein bars that taste great and give you nutrients you need can be difficult to find, but RXBAR Plant comes through on both fronts," said Mia Zarlengo, RXercise ambassador and registered dietitian. "The blend of pea and almond protein in RXBAR Plant provides essential amino acids, or building blocks of protein, our bodies need to build muscle, making it great on-the-go fuel for anyone following a more plant-forward diet."