The picks among the products include cookies, doughnuts, bars, and other interesting item innovations.

Brand's signature simple ingredients meet its new innovations, including three granola flavors and the first release from RXBAR's Craft Batch flavor innovation line.

All of the seasonal flavors include RXBAR's core ingredient list: egg whites, dates, nuts, and 0g added sugar.

The three seasonal flavors join another limited-time offering, Chocolate Cinnamon Brownie.

With whole almonds, chocolate chunks, and cinnamon, the bar nods to the nostalgia of homemade brownies.

With whole almonds, chocolate chunks and cinnamon, the bar nods to the nostalgia of homemade brownies.

Today, RXBAR announced the launch of RXBAR A.M., a new line of No B.S. protein bars to start the day.

On top of Pumpkin Spice, RXBAR is launching a brand new holiday flavor, Snickerdoodle, and bringing back fan favorites Gingerbread and Pecan mid-September to complete its holiday line-up.

RXBAR has debuted its first ever plant-based bar, made with 10 grams of almond and pea protein in place of RXBAR's signature egg whites.