Building on the consumer-generated "You Are A Pink Starburst" self-love mantra, Starburst is encouraging fans to put themselves first this fall by debuting "Un-Shareable" All Pink packs.
Created in partnership with Mycube Safe, a third-generation family safe business, the Starburst All Pink "Un-Share" Packs feature All Pink product safely secured within a biometric safe. The branded safes are designed to not only protect the Pink Starburst inside, but also store personal treasures and mementos.
Over the last few years, Starburst has been on a mission to encourage self-care and self-love, and to remind fans that "You Are A Pink Starburst." This year, the brand is celebrating a "me-first" mentality, which embraces recognizing the needs of oneself and appreciating everything that makes each individual unique.
Through Oct. 7, fans can visit Starburst.com/AllForMe and profess what they love most about themselves to enter for a chance to win a Starburst All Pink "Un-Share" Pack.
"While fans know and love our standard share-size pack of Starburst All Pink, we decided to flip the script and deliver our first 'Un-Share' Pack through the use of Mycube's biometric technology built into each All Pink safe," said Martin Terwilliger, marketing director, Mars Wrigley. "At Mars, we're all about inspiring moments of everyday happiness and with our Starburst All Pink 'Un-Share' Packs, I believe we're delivering on that mission in more ways than one. We created these 'Un-Share' Packs intentionally to provoke child-like wonder, to help create a personal space for self-love and to remind people that it is okay to put yourself first."
In support of the brand's self-love platform, Starburst is partnering with digital media maven and self-love advocate Tefi Pessoa to spotlight a shared mission of empowering individuals to embrace their inner Pink Starburst. Pessoa will be creating social content on behalf of Starburst that shows the All Pink "Un-Share" Packs in action and reminds people to put themselves at the top of the to-do list.
Following the outpouring of love for Pink Starburst, and all it represents, the brand answered by creating Starburst All Pink Packs and making them a permanent offering on-shelf. Fans who do not win an "Un-Share" Pack can still snag Starburst All Pink at retailers nationwide.