In November, Perfetti Van Melle USA, Inc. will launch a Berry flavor of its Mentos Gum with Vitamins, a gum first launched in 2021 in a Citrus variety.
This gum provides fresh breath and the added benefit of Vitamins B6, B12, and C. Mentos Gum with Vitamins is sugar-free and comes in a 45-piece bottle. Chewing a two-piece serving size for at least 10 minutes will provide 30 percent of the recommended daily value of the included vitamins while delivering a refreshing berry flavor.
“Wellness and vitamins continue to be top of mind for consumers, and the initial launch last year of Mentos Gum with Vitamins in Citrus flavor had a strong year one performance, with 25 percent of the sales as incremental to the gum category and to Mentos Gum,” said Craig Cuchra, VP of marketing for Perfetti Van Melle North America. “It’s a win for our customers and for the consumers who enjoy fresh breath plus the extra benefit of important vitamins while enjoying a well-loved berry flavor chewing gum.”
Berry is a broadly appealing flavor among consumers, with berry flavors in U.S. confectionery sales up 32 percent since March 2021.
The Mentos Gum brand is the second-fastest growing brand in dollar sales in the U.S. Mentos Gum with Vitamins will be available where Mentos gum is sold in the U.S., and the suggested retail price ranges from $3.99-$4.99 for a 45-piece, 3.17-oz. curvy bottle.