Perfetti Van Melle USA is debuting many new candies, and also announcing some returning flavors, all of which will be displayed at its Sweets & Snacks Expo booth (#5801).
This week's Fun Friday includes Mentos' "Freshmaker" jingle, Wendy's new Frosty varieties with Pop-Tarts and Oreo mix-ins, Butterfinger's video game partnership, McDonald's most popular menu items by state, and Oreo's Cherry Blossom Matcha Thins contest.
The partnership, with Balco Brands, will include a selection of air fresheners.
August 22, 2023
The air fresheners will be available in four fragrances: Mentos Air Freshener Grape, Mentos Air Freshener Mint, Mentos Air Freshener Strawberry, and Mentos Air Freshener Pineapple.
Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.