Flavorchem has identified four trends it expects to influence new food and beverage product launches this year.

As the food industry evolves in the wake of coronavirus, changing consumer trends will transform the future of food and drink. Flavorchem analyzed the newest product releases, market intelligence reports, data sources and social media buzz to predict the latest food, beverage and flavor trends.

Here’s a look at Flavorchem's predictions for the coming year:

• Breakfast Reimagined: The breakfast category will experience innovative revamps on familiar favorites with more consumers working and learning from home.
• Plant Protein Power: The ever-evolving market for plant-based protein has a forecasted compound annual growth rate of 9 percent from 2019-2023 with a series of new product lineups on the way.
• Taste Exploration: Products that offer a heightened sensory experience via adventurous taste combinations and flavor exploration will draw consumers experiencing cuisine fatigue while stuck at home. 
• Reduce, Reuse, Upcycle: Upcycled ingredients will be one of the most popular claims in 2021 amidst heightened consumer demand for ethical, transparent and sustainable products. 

Flavorchem’s report, “2021 Trends & Flavor Forecast,” details how industry trends and consumer insights will influence flavors in food and beverage products in 2021. 

“Our in-house marketing analysts work closely with our flavorists to help food and beverage brands create flavors and new product concepts that represent the latest in trends and innovation,” said Laura Dembitzer, director of marketing and communications. “Our team has conducted extensive market research to ensure our clients have the latest industry intel.”