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Divine Chocolate expands to Target, Dollar General stores nationwide

Single-serving offerings help consumers be mindful of portion sizes.

Divine Chocolate expands to Target, Dollar General stores nationwide
September 14, 2022

Divine Chocolate is expanding its ethical premium chocolate offerings to two major retail chains.

Divine’s single-serving snack bars have been added to the shelves of more than 16,500 Dollar General stores across the country. In addition, its full-size bars are now in select Target stores nationwide.

Divine’s snack bars are available both in smooth 70% Dark Chocolate and creamy Milk Chocolate varieties. Each is made with all-natural ingredients and rich Fairtrade cocoa grown by family farmers in Ghana. The single-serving offerings allow customers to enjoy ethical premium chocolate on the go and help consumers be more mindful of portion sizes.  

“Right now, there is a growing demand for single-serving premium snacks,"said Troy Pearly, executive vice president and general manager, North America, Divine Chocolate. "But along with convenience, chocolate lovers also expect superior quality and are looking for all-natural products. With this smaller bar, we meet those needs, and being ethically sourced, they become a choice consumers can feel great about indulging in.”

 The 1.2-oz. bars are available at Divine Chocolate’s website and at Dollar General stores nationwide.

In addition, Divine’s full-size 3-oz. bars have debuted in select Target stores across the U.S. Target’s initial Divine offerings include 70% Dark, Dark Mint and Milk Toffee & Sea Salt.

Divine’s expansion into these retail outlets confirms retailers’ desire to meet consumers’ increased demand for all-natural, ethically sourced products. Industry findings show that the ethical premium chocolate bar category — defined as chocolate that is ethically sourced as designated by the Fairtrade and/or B Corp certifications and made from sustainable ingredients — is growing twice as fast as the premium chocolate category.

All Divine Chocolate is made with Fairtrade sugar and Fairtrade cocoa beans grown by family farmers. Its chocolate bars contain 100% pure cocoa butter, only natural flavors and ingredients, and no palm oil, no soy and no GMOs. All products are vegetarian, and vegan-suitable options are available. A B-Corporation certified company, packaging of the bars is plastic-free and features recyclable foil and paper.


KEYWORDS: distribution Divine Chocolate Dollar General expansion

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