The retail expansion marks the debut of the brand's redesigned Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity.
The pediatrician-developed nut butter puffs are made with peanuts and multiple tree nuts in quantities that match the research, dissolve quickly for babies, and are suitable for older children as well.
The VMG Partners-backed brand is now available at all the chain's locations and on Target.com, marking its first brick-and-mortar retail partnership since founding.
The launch is beginning with a regional rollout in the brand's East Coast backyard, specifically at ShopRite and The Giant Company, plus across NY, NJ, PA, and select stores in CT and MD.
The company has added 4,000 square feet of cooking space to its vertically integrated headquarters, expanding its overall footprint to nearly 200,000 square feet.