Happi is launching a line of oat milk chocolate bars and buttons in the UK later this month.

Happi chocolate is made with gluten-free oat milk and rice syrup, promising a rich and creamy taste with no undesirable ingredients.

Using 47% single-origin chocolate sourced directly and ethically from farmers and growers with a full farm-to-bar supply chain, Happi puts great taste and quality above all else. The brand has replaced soya lecithin with sunflower lecithin to make the range completely allergen free. It also has 35% less sugar than other mass market chocolate brands.  

The new line features four varieties: Plain Happi, Cacao Nib Crunch, Orange and Salted Caramel. The range also includes Happi Oat Milk Chocolate Buttons, designed to appeal to those wanting a chocolate snack on-the-go.

“When we began working on Happi about eight months ago, we looked around at the oat milk chocolate options in the speciality sector and they were either very expensive or not particularly tasty,” says Founder Gavin Cox. “We've set out to create a fun and approachable oat milk chocolate brand that is reasonably priced, tastes delicious and is something that parents would be happy to give their kids – and eat themselves.”

Happi is available in 40-gram and 80-gram bars and 100-gram bags of buttons, with a suggested retail price of £1.75 – £3.50 from Selfridges, Ocado and local independent retailers starting in mid-February.