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Kyoot rebrands, adds three flavors to chocolate bar lineup

New additions include Raspberry Pink Pepper, Roasted Hazelnuts, and Cashew Coffee bars.

Kyoot debuts rebrand, three new flavors to chocolate bar lineup
September 28, 2022

Plant-based Belgian chocolatier Kyoot recently rebranded, as well as debuted three new flavors. 

Kyoot is crafted by Belgian chocolatiers whose centuries' worth of expertise and knowledge is elementary in making each silky-smooth bar. Each bar is organic, vegan, paleo, and free of gluten, refined sugar and artificial additives and preservatives. 

The original lineup includes:

  • Original: Made with organic cacao, cacao butter and naturally sweet coconut sugar. 
  • Crunchy Salted Caramel: Dark chocolate studded with caramelized almonds and flaky sea salt. 
  • Vanilla Quinoa Pops: Smooth dark chocolate spiked with vanilla and covered in crispy quinoa pops.

The newest editions include:

  • Raspberry Pink Pepper: Tart raspberries, pink pepper and creamy dark chocolate.
  • Roasted Hazelnuts: A hazelnut bar made without palm oil.
  • Cashew Coffee: Speckled with ground coffee beans and creamy cashew bits.

Kyoot’s 70% dark chocolate bars are made from sustainably harvested cacao. The new bars are available in 85-gram versions.

Kyoot's rebrand was led by its art director, Djelissa Latini, also co-founder of Paris-based design studio, Odds. The brand teamed up with visual artist Thomas Hedger to improve its logo and design bespoke back-of-pack illustrations. Kyoot has also introduced a QR code on its wrappers for "Kyooties" to scan and enter their email address for alerts on new drops, merch, in-person events and more. 

Kyoot was born out of founder Noor Freiha's daily chocolate ritual and her desire to share it with the world. She encourages Kyooties to share how they incorporate Kyoot into their lives via the hashtag #FeelingKyoot. Kyoot is soon launching an ambassador program to reward its most loyal brand advocates.

“For me, chocolate is happiness, and that is the first feeling you get when you come across a Kyoot bar," Freiha said. "I started Kyoot because I had one goal: to be the fun, nostalgic, cheeky brand disrupting the world of luxurious dark chocolate. We take our credentials very seriously, using clean, responsible, and wholesome ingredients, but we don’t need to take ourselves super seriously … Kyoot 2.0 is ready to shake up the shelf and make you stop and stare. Our new packaging update is bigger, bolder and Kyooter, which is much more in line with who we are. We’ve created delicious flavours and textures with the happiness of our body and planet in mind: there is something adventurous and exciting in each crunch, pop, and crackle. We want Kyoot to be a can’t-live-without-it chocolate bar.”

Kyoot is available online from eatkyoot.com and a full stockist list across the UK, U.S. and UAE can be found at eatkyoot.com/pages/stockists. Prices start from £3.99 RRP per 85-gram bar.

KEYWORDS: Chocolate Bar organic candy rebranding

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