Perfetti Van Melle NA to promote marketing exec Sylvia Buxton to president, ceo

Buxton joined Amsterdam-based company in 2016.

e North America has promoted a top marketing exec to president and ceo, according to the Cincinnati Business Courier.

Sylvia Buxton, v.p. of marketing, is set to take the helm of the Airheads maker Aug. 17. She succeeds Mehmet Yuksek, who announced he was stepping down in July.

Buxton joined Perfetti Van Melle in 2016. She previously led strategy and marketing of Hershey's chocolate brands in Canada, Latin America and World Travel Retail. Buxton also has extensive innovation experience, successfully launching new brands and line extensions for both Hershey and Reckitt Benckiser.

"Sylvia's collaborative leadership style, innovative strategic thinking and understanding of the unique nuances of fast-moving, confectioner marketing will be valuable as our brands continue to grow in North America," Yuksek said of Buxton in 2016. "Since Sylvia's global marketing experience spans several fast moving consumer good categories, she will be able to share insights with our team that will further enhance our relationships with our consumers."

Alyse Thompson has held many positions with BNP Media, first serving as an intern at Candy Industry Magazine in summer 2012. She joined Candy Industry's staff full time as associate editor in August 2016 after a few years at newspapers in West-Central Illinois, becoming managing editor in March 2019. Alyse has also served as managing editor of Cannabis Products Magazine since March 2019. She has bachelor’s degrees in journalism and Spanish from Western Illinois University.