Knowing what consumers want from their bread buys is a crucial piece of the puzzle regarding product success. What’s more, determining the qualities younger shoppers are looking for can help new launches improve their chances of success, now and down the road. To get a bigger bite out of the bread market, companies must stay on top of what consumers of every generation are on the hunt for.

Attendees will hear in-depth information on several matters impacting the market:

• Hot trends in bread products
• Consumer preferences broken down by generation
• Overall evolution of shopping patterns and preferences
• Retail sales indicators for bread preferences, including whole grain, seeded, sourdough, and other product types