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Candy IndustryCandy Industry News

Reese's launches Secret Stash Trick-or-Treat bag

150 trick-or-treat bags available as of October 19.

Reese's launches Secret Stash Trick-or-Treat bag
October 19, 2022

Consumers can now hide their Halloween Reese's stash in a secret compartment of Reese's first Secret Stash Trick-or-Treat Bag.

"We know how it feels to work so hard Halloween night to get the best of the best candy, Reese's," said Reese's senior brand manager Shannon Wilkinson. "So, we decided it's time to help you keep those number one treats for yourself with the Reese's Secret Stash Trick-or-Treat bag that has a secret compartment for those precious chocolate and peanut butter treats."

Directions to stash Reese's snack-sized candy:

  1. Lift the jack-o-lantern's right eye and slip the Reese's snack-sized treat through the hidden opening. 
  2. Once out of sight from family and friends, unzip the bottom flap to access the stash.
  3. Enjoy the hard-earned Reese's treats.

Starting Oct. 19, the Reese's brand is releasing a limited quantity of the Secret Stash Bags, while supplies last, to gear up for the big night. Consumers can go to Shop.Hersheys.com to purchase their 9.6-oz. bag of Reese's Peanut Butter Snack Sized Ghosts, Bats & Pumpkins and get the Reese's Secret Stash Trick-or-Treat Bag for free. A total of up to 150 will be awarded.

KEYWORDS: halloween Reese's

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