Earlier this year, the Peeps brand teamed up with the United Way of Greater Lehigh Valley to give one fan the chance to win a V.I.PEEP factory tour, marking the first time Just Born opened its Bethlehem, Pa. factory to the public.
The lucky winner, Jennifer Nallo, of Westminster, Md., got a behind-the-scenes look at her favorite Easter candy during a tour on Aug. 21.
“This was a dream come true!” Nalo said. “As a life-long Peeps fan, I was thrilled to be able to share this once-in-a-lifetime experience with my family. It was something that we’ll never forget.”
Through the Peeps Helping Peeps Sweepstakes, the brand encouraged fans to make a donation of $5 or more to United Way of the Greater Lehigh Valley, which will support community schools.
"Although we've had many requests and lots of fans show up at our doors over the years, the Peeps factory has never been open to the public," said Matt Pye, Just Born senior v.p. of sales and marketing. "We couldn't think of a better reason to open our doors for the first time ever than by teaming up with our local United Way to help give back to the community that Peeps calls home.”
United Way seeks to improve lives and community conditions by assessing the needs of the community, raising funds and investing in programs, measuring results and mobilizing people to action. Just Born Quality Confections is a third-generation family-owned business located within the Greater Lehigh Valley. Through the partnership with United Way, Peeps will also help support education initiatives by raising funds for student programs, including programs to help raise children's reading scores.
"United Way just celebrated its 100th anniversary. It's a new century, and we've embraced a new way of helping our community," said David Lewis, president of UWGLV. "We are excited about this tremendous partnership with Peeps and are honored that such an iconic brand is helping us achieve our goals in our next century of giving back."