HI-CHEW is partnering with the Chicago Cubs, St. Louis Cardinals and the Tampa Bay Rays to bring its products straight to the stadium.
HI-CHEW will host on-site activations, product sampling and surprise-and-delight elements for each of these teams during select home games throughout the 2022 season.
Sweets and snacks have been an iconic part of the ballpark experience, and now fans will enjoy HI-CHEW while watching their favorite team hit it out of the park. These partnerships will bring unique offerings to each of the team's fields and opportunities for fans to experience HI-CHEW.
- Chicago Cubs: Wrigley Field ticket holders should keep an eye on the left field video board during an inning break as players face off in a video game-style home run derby. The candy will also be available to fans during all Kids Sundays at Wrigley Field while entering the ballpark.
- St. Louis Cardinals: Fans will enjoy the fruity, chewy candy all game long, and players at Busch Stadium will have the ultimate HI-CHEW dugout bucket, stocked and ready for them to enjoy after sliding into home plate. The candy brand will sponsor the question of the day and the parent dance cam to encourage families to show off their best moves on the big screen.
- Tampa Bay Rays: HI-CHEW ambassadors will greet visitors at Tropicana Field with samples to enjoy, and fans should be on the lookout for their favorite fruity, chewy candy on the big screen. The brand will be the presenting partner of Rays Rookies Kids Club during the regular season.
"HI-CHEW has significantly grown in popularity among American consumers over the years as their favorite chewy candy of choice," said Teruhiro (Terry) Kawabe, president and chief executive officer of Morinaga America, Inc. "It's only fitting that we continue to bring the HI-CHEW experience to sports fanatics across the country. Our partnership with these three incredible MLB teams are sure to be a homerun among both fans and players."