IT’SUGAR is celebrating National Candy Month by rolling out a plan for the opening of more candy department stores across the U.S.

One of the highlights of the 2022 rollout is the signing of a lease for a 20,335-sq.-ft. pop-up candy department store in Times Square. The experiential candy emporium will take over space vacated by Modell’s, with a grand opening planned for the fall. The store will epitomize what IT’SUGAR is known for: thousands of products, extravagant in-store displays and immersive candy experiences.

This summer, IT’SUGAR will open a pop-up candy department store in San Francisco’s Union Square. The company is also expected to open its first store in Canada at the West Edmonton Mall in Alberta.  

Several of the new store locations replace former flagship stores and showcase the continued demand for candy and related branded merchandise.

“Candy is an integral part of our culture,” said Jeff Rubin, CEO and founder of IT’SUGAR. “We turn to these sweet treats to celebrate and share life’s important moments, to give as gifts to loved ones, and to bring simple pleasure into our lives. Candy remains an accessible, affordable treat that makes people happy. At IT’SUGAR, we have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand licensed merchandise. We created an environment that connects with our consumers and fosters the greatest feeling of happiness with over-the-top displays and a fun and playful vibe. Times Square shares our energy and spirit and is the perfect location for our next candy department store. We’re thrilled to continue a remarkable year of store openings with this location.”

IT'SUGAR’s candy department stores feature stations offering candy by the pound, with many exclusive flavors of Skittles, Sour Patch Kids, PEZ and more. Entire departments within the store are dedicated to beloved brands including M&M’S, Skittles, Starburst, Reese’s, OREO, Sour Patch Kids, PEZ and more. They are filled with unique branded confections and quirky candy-themed gifts.

The experience-based stores also include immersive areas devoted to retro and international candy, TikTok-trending treats, and much more, providing sugar enthusiasts of all ages with endless playful entertainment. America’s favorite candy brands are brought to life with shop-in-shops and giant branded characters throughout the store.

IT’SUGAR’s pop-up candy department stores generally have lease terms ranging from 13 to 36 months. Permanent locations include American Dream, right outside Manhattan, and in Ala Moana Center in Honolulu, Hawaii.