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MTN DEW, Airheads partner to release mystery flavor, VOO-DEW

Airheads' Cherry flavor has been infused into MTW DEW's Halloween-themed drink.

For the fifth year in a row, MTN DEW is continuing its Halloween tradition with the release of its latest mystery flavor, MTN DEW VOO-DEW.

Each year, MTN DEW VOO-DEW merges the taste of a spooky treat with the citrus notes of MTN DEW, to unleash a chilling flavor of Halloween with every sip. For the first time ever, MTN DEW has partnered with Perfetti Van Melle's Airheads candy to infuse its Cherry flavor into the classic Halloween drink.

DEW Nation can head to stores nationwide to enjoy the taste of MTN DEW VOO-DEW all spooky season long. To learn more, head to MountainDew.com.

Perfetti Van Melle is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: Airheads Perfetti Van Melle

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.