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Candy IndustryCookiesCandy ProductsNew Candy ProductsChocolate Products

Ferrero North America reveals Valentine's Day, Easter treat lineup

The treat lineup includes several new Kinder Chocolate products.

By Liz Parker Kuhn
Ferrero North America reveals Valentine's Day, Easter treat lineup
Ferrero North America

courtesy of: Ferrero North America

January 22, 2024

To spread the love and celebrate Valentine's Day and Easter this year, Ferrero North America is unveiling its portfolio of new and returning fan favorites.

This year's lineup features seasonal chocolate, candy, and cookies from brands including Ferrero Rocher, Fannie May, Kinder Chocolate, Kinder Joy, Kinder Bueno, Mother's Cookies, Royal Dansk, Keebler, Butterfinger, Crunch, Baby Ruth, and Nutella.

"Premium quality chocolate and candy are at the center of Valentine's Day and Easter celebrations, which is why so many turn to our beloved portfolio of offerings for their celebratory moments," said Jim Klein, chief customer officer, Ferrero USA. "This year, we're excited to continue shaking up the category by delivering disruptive innovations for our customers, while bringing back best-selling favorites consumers expect from the Ferrero portfolio of brands."

Details on select items within Ferrero North America's 2024 Valentine's Day and Easter lineup can be found below. All products are available at retailers nationwide in store and online for a limited time (while supplies last).

Valentine's Day treats:

  • NEW Kinder Bueno, 4-Count Pack: The Kinder Bueno 4-Count Pack contains four crispy, creamy individually wrapped milk chocolate bars.
  • NEW Kinder Chocolate Hollow Bears, 6 Count: Individually wrapped bears in Valentine's Day seasonal graphics and made of smooth milk chocolate with a creamy milky layer. Perforated packaging makes it easy to gift and share for friendship exchanges during the holiday.
  • Ferrero Rocher 24-Piece Heart Box: Each heart-shaped box contains 24 pieces to create an indulgent gift.
  • Ferrero Collection 24-Piece Heart Box: This heart-shaped gift box that features 24 assorted chocolate treats.
  • Fannie May Chocolate Assortment Heart: Fannie May's most popular assortment features a selection of milk and dark signature tastes, from Pixies and Trinidads to the buttercreams, toffees, and fruit-filled favorites.
  • Mother's Puppy Love Cookies: Make Valentine's Day even sweeter with the limited-edition Mother's Puppy Love Cookies. Inside each bag are shortbread cookies, coated in pink and white frosting, and dotted with red, pink, and white sprinkles. These cookies are shaped like X's and O's in puppy shapes.
  • Assorted Shareable Heart from Crunch and Butterfinger: This assorted box of 16 individually wrapped iconic Crunch and Butterfinger bars includes a unique perforation down the middle which allows the box to split in half, to share the adventurous and loving side of their heart.

Easter offerings:

  • NEW Kinder Chocolate Mini Friends (Creamy Milk Chocolate & Crispy Cookie Bits): Individually wrapped in seasonal graphics, the chocolates are made with smooth milk chocolate with a creamy milky filling or crispy cookie bits.
  • NEW Kinder Bueno Eggs: Perfect to share or display in your Easter spread, these individually wrapped eggs feature smooth milk chocolate and crispy wafers filled with creamy hazelnut filling.
  • Ferrero Rocher Golden Eggs: These Golden Eggs offer a new experience available in a small egg format with milk, dark, and white chocolate flavors.
  • Fannie May Heritage Collection Gift Box: This best of Fannie May collection features a selection of signature tastes, from Pixies, Buttercreams, Chocolate Covered Caramels, to Nut Clusters.
  • Mother's Springtime Buddies Cookies: The cookies come in playful bunny, chick, butterfly, and duckling shapes, covered in yellow and white frosting and colorful sprinkles.
  • Kinder Joy Easter Egg: Hop into spring with a limited-edition Kinder Joy Easter egg! There are 12 limited-edition toys to collect for the Easter season.
  • Keebler Pretzel Ready Crust: A sweet and salty take on Keebler's shortbread ready-to-eat crusts made with real pretzel bits.
  • Mini Nutella Easter Jar: A one-ounce mini glass Nutella Jar featuring festive packaging, available with seasonal light green or yellow lids.
  • Royal Dansk Love Spring Collection: This Danish Butter Cookie assortment that features unique shapes and seasonal flavors such as lemon lavender and salted caramel, and the iconic vanilla ring. 
  • Buncha Crunch Easter Box: Make children's Easter baskets even more "egg-cellent" with this fun and enjoyable treat for all to enjoy.
  • Butterfinger Easter Minis (7-pack): Consumers can create the perfect Easter basket with these seasonal crispety, crunchety peanut-buttery mini bars.

Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: ferrero Ferrero Rocher Kinder Kinder Joy Mother's Cookies Nutella

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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