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VIDEO: Talking organic candy with Essential Candy

The brand's founders talk about their process in developing their candies.

Candy Industry Senior Editor Liz Parker recently talked to Dean and Tracy Ernst, the husband and wife duo behind Essential Candy, about consumer trends and behaviors in the natural and organic candy category, as well as what’s new for the brand this year and what consumers really want in their organic candies.

View the video above, or click here.

KEYWORDS: consumers Essential Candy

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.