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HI-CHEW unveils 2024 MLB team partnerships

The brand will continue its partnerships with the Cubs, Cardinals, and Tigers, along with newcomer Baltimore Orioles.

By Liz Parker Kuhn
HI-CHEW unveils 2024 MLB team partnerships

Comerica Park, Detroit. Courtesy of: HI-CHEW

April 23, 2024

Consumers can get ready to swing into the baseball season with HI-CHEW, as the brand just announced 2024 partnerships with four MLB favorites. 

HI-CHEW has continued its partnerships with the Chicago Cubs, St. Louis Cardinals, and Detroit Tigers along with its newest addition, the Baltimore Orioles, to bring the ultimate family-friendly experience to baseball stadiums in these select cities. 

“We’re thrilled to extend a warm welcome to the Baltimore Orioles this year, as their rich history and passionate fanbase perfectly complement the essence of HI-CHEW,” says Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America, Inc. “Through our years of partnership with MLB, we have witnessed the HI-CHEW craze take over the nation, turning players and fans into devoted enthusiasts during both on and off-seasons. By expanding our mission of spreading joy through every chewy bite to these four amazing teams and the fans, we’re eager to create unforgettable experiences for both baseball and brand enthusiasts alike as we hit it out of the park with these dynamic partnerships.”

HI-CHEW and baseball fans alike can look forward to on-site activations designed for all ages. Fans in each city can participate in product sampling, engaging family events, pre-game activities, and more.

HI-CHEW invites consumers to grab their gloves, rally their crews, and join the brand as it celebrates the start of the baseball season with unforgettable experiences and flavors.


Morinaga & Co. (HI-CHEW) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: baseball HI-CHEW partnership

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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