HI-CHEW unveils Halloween mystery mix
The seasonal assortment includes three returning flavors and one mystery chew.
Image courtesy of HI-CHEW
HI-CHEW is launching a limited-edition Halloween product: HI-CHEW Mystery Mix. Available while supplies last, the seasonal assortment includes Watermelon, Blue Raspberry, and Candy Apple—plus a brand-new mystery flavor that will be revealed on Halloween.
The mystery chew features HI-CHEW’s double-layer technology and appears in an all-white chewlet. The favor has not been included in any previous HI-CHEW mix.
The mix is available in 6 oz. and 11.28 oz. stand-up pouches at major retailers nationwide, including Kroger, Target, Five Below, and Dollar General. The 6 oz. pouch will also be available on HI-CHEW.com beginning in early September.
Seasonal packaging features the brand’s mascot, Chewbie, dressed in a witch costume against a purple swirl background. For the first time, Chewbie also appears on individual mystery flavor pillow packs.
“HI-CHEW takes pride in crafting imaginative flavor experiences that spark both delight and curiosity,” says Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America Inc. “Halloween is the perfect time to introduce a mystery flavor to our lineup, and the launch of HI-CHEW Mystery Mix invites consumers to unwrap the unexpected and celebrate the playful energy of the candy-centric season.”
Consumers can visit HI-CHEW.com/houseofmystery to guess the mystery flavor and enter for a chance to win a $2,500 Visa gift card, along with HI-CHEW candy and merchandise. The first 100 participants will receive a mystery prize pack with Halloween-themed items.
This marks the brand’s first Halloween-themed product since the 2017 debut of HI-CHEW Sweet & Sour Mystery Mix.
HI-CHEW is made with concentrated fruit juices and both natural and artificial flavors. It contains no colors from synthetic sources and is gluten-free.
The mystery chew features HI-CHEW’s double-layer technology and appears in an all-white chewlet. The favor has not been included in any previous HI-CHEW mix.
The mix is available in 6 oz. and 11.28 oz. stand-up pouches at major retailers nationwide, including Kroger, Target, Five Below, and Dollar General. The 6 oz. pouch will also be available on HI-CHEW.com beginning in early September.
Seasonal packaging features the brand’s mascot, Chewbie, dressed in a witch costume against a purple swirl background. For the first time, Chewbie also appears on individual mystery flavor pillow packs.
“HI-CHEW takes pride in crafting imaginative flavor experiences that spark both delight and curiosity,” says Teruhiro (Terry) Kawabe, chief representative for the USA and president, CEO of Morinaga America Inc. “Halloween is the perfect time to introduce a mystery flavor to our lineup, and the launch of HI-CHEW Mystery Mix invites consumers to unwrap the unexpected and celebrate the playful energy of the candy-centric season.”
Consumers can visit HI-CHEW.com/houseofmystery to guess the mystery flavor and enter for a chance to win a $2,500 Visa gift card, along with HI-CHEW candy and merchandise. The first 100 participants will receive a mystery prize pack with Halloween-themed items.
This marks the brand’s first Halloween-themed product since the 2017 debut of HI-CHEW Sweet & Sour Mystery Mix.
HI-CHEW is made with concentrated fruit juices and both natural and artificial flavors. It contains no colors from synthetic sources and is gluten-free.
Morinaga & Co. (HI-CHEW) is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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