IT'SUGAR to donate 100% of lollipop sales for holiday

The sales will be donated to Make-A-Wish on National Lollipop Day, July 20.

IT'SUGAR to donate 100% of lollipop sales on National Lollipop Day

courtesy of IT'SUGAR

IT’SUGAR, one of the largest specialty candy retailers in North America, announced it is celebrating National Lollipop Day on Saturday, July 20 by donating 100% of all lollipop sales, including its exclusive Wish Pop, to Make-A-Wish.

“We are proud to support Make-A-Wish on National Lollipop Day,” says Jarett Levan, CEO of IT’SUGAR. “Through our Charity Lollipop Program, IT’SUGAR has donated more than $1.3 million to Make-A-Wish, and we are excited to continue this support by donating 100% of all lollipop sales to them on this special day."

In addition, as part of its ongoing partnership with Make-A-Wish, IT’SUGAR will host a fun-filled shopping spree for two alumni wish kids at its Bayside Marketplace Store in Miami on Thursday, July 18.

IT’SUGAR has donated more than $1.6 million to nonprofit organizations nationally through its Charity Lollipop Program.

For more information on IT’SUGAR’s Charity Lollipop Program, visit itsugar.com.

Liz Parker is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.