Retailer strives for $1 million in donations to Make-A-Wish.
July 18, 2022
To reach the donation goal of $1 million for Make-A-Wish by the end of the year, IT’SUGAR is kicking off the "Pop It Forward" campaign on July 20, National Lollipop Day.
Keebler has released a limited-edition cookie celebrating the brand’s Make-A-Wish partnership, as well as two new Chips Deluxe varieties and a unique update on a Sandies favorite.
As families look for more ways to spend time together and give back, Keebler is doubling down on strategic partnerships, as with Make-A-Wish, now in its second year, to modernize the act of giving with an omni-channel retail shopper experience.