M&M's introduces Peanut Butter & Jelly flavor
Mars is expanding its peanut butter portfolio with a nostalgic flavor.
Courtesy of Mars
M&M's, a part of Mars, has announced its latest treat: M&M's Peanut Butter & Jelly. The first new flavor innovation since 2022, the addition features berry-flavored bite-sized chocolate treats with a peanut butter center that will transport fans to the comforting experience of a PB&J sandwich, per the brand.
"Peanut butter M&M's have always been a popular flavor with our fans, so we're excited to double down on their excitement—with a twist," says Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. "Our new M&M's Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."
Peanut Butter & Jelly is the latest addition to the M&M's Peanut Butter portfolio, joining M&M's Peanut Butter, M&M's Peanut Butter Minis, and M&M's Peanut Butter Mega, which captures the flavor into mini and mega sizes.
M&M'S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning December 2024, in three sizes: Single Size (1.63-oz.), Share Size (2.83-oz.), and Sharing Size Stand Up Pouches (8.6-oz.).
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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