M&M's introduces Honey Roasted Peanut
The new sweet-salty flavor will be a permanent addition to the brand's lineup.
Courtesy of Mars Wrigley's M&M's
M&M’s is expanding its product lineup with the launch of M&M’s Honey Roasted Peanut. The new item combines the flavor of honey-roasted peanuts with the brand’s classic chocolate coating, offering a sweet and salty twist on a familiar format.
“M&M’s is all about bringing people together through the power of fun and delivering joy through our iconic candies,” says Martin Terwilliger, vice president of marketing, Mars Wrigley North America. “We know how much our consumers love M&M’s Peanut, so we wanted to bring forward an innovation that builds on the classic flavor they know and love—but this time through the popular combination of sweet and salty, to share and enjoy with friends.”
M&M’s Honey Roasted Peanut will be a permanent addition to the brand’s portfolio, joining recent innovations such as M&M’s PB&J, M&M’s Peanut Butter Minis, and M&M’s Peanut Butter Mega.
The product will be available nationwide and on MMS.com beginning in September. Formats include Single Size (1.63 oz), Share Size (2.83 oz), and Sharing Size stand-up pouches (8.6 oz).
M&M’s Honey Roasted Peanut will be a permanent addition to the brand’s portfolio, joining recent innovations such as M&M’s PB&J, M&M’s Peanut Butter Minis, and M&M’s Peanut Butter Mega.
The product will be available nationwide and on MMS.com beginning in September. Formats include Single Size (1.63 oz), Share Size (2.83 oz), and Sharing Size stand-up pouches (8.6 oz).
Related: M&M's named most trusted confectionery brand in report
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