“Our popular chocolate brands of Merci, Toffifee, and Werther’s Original continue to perform strongly with their gifting and sharing offerings. Knoppers wafers are perfect for travelling consumers as a light on the go snack.”

Mutton underlines Storck’s strong backstory: the company was founded in 1903 in Germany by August Storck and is family-run, with a focus on quality, craftsmanship and customer satisfaction.

“In travel retail our strategy is to offer the right portfolio, at the right location and at the right price. Our brands cover all the Gifting, Sharing, Self-consumption and Snacking moments in the chocolate and sugar confectionery category. We aim to ensure product accessibility and visibility, and customer engagement through products which are exclusive to travel retail, limited editions and personalization options, along with a forward-thinking sustainability strategy," he finishes.

Storck Travel Retail is set to roll out several activations in Asia. These include a Werther’s Original promotion in collaboration with Eraman in Kuala Lumpur International Airport. The activation, running from May 1through to June 30 in Contact Pier Zone G, will highlight “mindful munching on the go” and Werther’s Original Popcorn and Blissful Bites. The campaign will build on Werther’s Original’s brand heritage at the same time as targeting younger consumers, including Gen Zs.

Storck’s Knoppers brand is set to feature in Thailand’s Suvarnabhumi Airport with King Power Duty Free from May 1-31 and Merci will claim the spotlight at Singapore Changi Airport from June 1-30, with promotional offers to appeal to shoppers to drive conversion.

“TFWA Asia Pacific offers the perfect platform to nurture relationships, share our brands and find new ways of reaching our shoppers in collaboration with our partners.” Mutton says. “Our focus on core brands, availability, and visibility ensures that travel retailers have the products that match and meet the needs of today’s travelling consumers.”

Merci: a sincere "thank you"

Storck’s Merci brand ranks as the No. 4 most popular boxed chocolate brand in the world, the company says, boasting a bean to box production process.

Merci chocolates are available in eight varieties: Chocolate, Coffee & Cream, Hazelnut – Almond, Hazelnut – Creme, Marzipan, Dark Cream, Dark Mousse, and Praline – Creme.

In travel retail, Merci's premium packaging includes gold lettering and destination-based icons, with the spotlight remaining on the product. With a big focus on gifting and personalization, limited-edition Merci packs, which are exclusive to travel retail, return to the channel this year, with messages including "You’re Amazing," "Missed You," "With Love," and "Great to See You."

Toffifee: togetherness through sharing

The Toffifee brand also rates amongst the top ten boxed chocolate brands in the world, Storck says. Each caramel cup, which contains a whole roasted hazelnut, is filled with a smooth, creamy hazelnut spread and topped with a layer of chocolate.

This everyday treat ticks is available in 200 g and 400 g travel retail-exclusive packs in a standout bronze color.

Werther’s Original: a little piece of warmth

With a global brand value of €641 million (according to Euromonitor 2024), Storck Travel Retail’s flagship Werther’s Original brand consistently claims the title of the world’s most popular caramel brand, the company notes.

A classic caramel, with a brand heritage dating back to 1909, Werther’s Original uses natural ingredients, including real butter and fresh cream, and an smooth, molded caramel.

A sharing pack of Caramel Favourites is exclusive to travel retail and Werther’s Original Caramel Popcorn was introduced last year with every piece of popcorn covered in creamy Werther’s caramel. New this year is the Salted Caramel product: tapping into current flavor trends, this recipe offers popped corn, covered in a combination of the sweetness of Werther’s creamy caramel with a hint of salt, available in travel retail in a resealable 140 g pouch.

“This range drives innovation in the confectionery and snaking categories and taps into different consumer need states within travel retail,” Mutton says. “Offering something apart from the traditional sugar or chocolate offer, it is ideal for sharing or as a self-treat.”

Knoppers: the light on-the-go snack

Knoppers combines a crispy baked wafer and chocolatey nutty spread with crunchy hazelnut pieces and a creamy milk filling, and the layered treat is individually wrapped.

The Knoppers Travel Edition includes 15 wafers, packed in a travel friendly outer carton to protect the Knoppers with an easy open perforation.

Riesen

Riesen offers a dark chocolate toffee with a Gavoa Cocoa blend. An exclusive pack of 605 g, 66 pieces is available in travel retail.

August Storck KG is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.