New global Werther's ad campaign celebrates home The "Home Sweet Home" campaign celebrates connections and the idea that home is more than a place, it's a feeling. Liz Parker January 23, 2024 Werther’s Original and “Home Sweet Home” aim to celebrate emotional connections and comfort in the places where our earliest sweet memories occurred.Read More
Werther’s Original marketing campaign aims to inspire ‘bliss’ Two TV spots set to begin airing Aug. 12. August 13, 2019 Werther's Original is launching a new marketing campaign the brand hopes will inspire caramel lovers to enjoy "a little piece of bliss."Read More
New Werther's Original Caramel Popcorn flavor Storck, Chicago. March 7, 2017 Storck, Chicago. Werther's Original Caramel Popcorn is now available in Sea Salt Pretzel, in addition to the Classic Caramel flavor. Read More
Werther’s Original debuts chocolate crème-filled caramel First time Werther’s has released caramel and chocolate product. Alyse Thompson March 7, 2017 Chicago-based Storck has added an iconic pairing to its lineup of Werther’s Original products.Read More
Russell Stover, Werther’s Original win Product of the Year award National consumer survey judges innovation in consumer product categories. Alyse Thompson February 13, 2017 Product of the Year takes entries for consumer products launched over the last 12 months that demonstrate innovation in the food and beverage, personal care and household product industries.Read More
Werther's Original caramel popcorn January 5, 2017 Werther’s Original wants to help people everywhere upgrade their snacking game from mindless munching to something actually “werth” enjoying.Read More
Werther’s Original Caramel Apple Candies Storck, Chicago Olivia Zyszczynski October 5, 2016 Werther’s Original Caramel Apple Candies offer the flavor of a caramel apple that you can take with you on-the-go.Read More