Podcast: Gerrit J. Verburg Co. on non-chocolate novelty candy
Nostalgia-driven products have been appealing to younger demographics.
Courtesy of Gerrit J. Verburg Co.
CONFECTIONERY CONVERSATIONS
Gerrit J. Verburg Co.
Joe Foguth, VP of sales, talks about the brand's newest novelty candy.
We chatted with Joe Foguth, VP of sales, Gerrit J. Verburg Co., about trends and behaviors in the non-chocolate novelty candy category, as well as the brand's new Satellite Wafers with Tongue Tattoos.
Social media, especially TikTok, has been playing a crucial role in identifying and amplifying candy trends, Foguth says.
Listen to the podcast above or by clicking here.
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