Sanders debuts white chocolate caramel candies
The brand is celebrating 150 years with new products and a food truck tour.
Second Nature Brands' Sanders, the caramel and chocolate confection company, is marking a major milestone—its 150th anniversary—by unveiling its new White Chocolate Sea Salt Caramel collection.
The new products include:
- White Chocolate Sea Salt Caramels: A combination of small-batch, slow-cooked caramel, draped in premium white chocolate, and finished with a sprinkle of sea salt (7-oz pouch and 18-oz tub, available now at select retailers nationwide)
- Birthday Cake White Chocolate Sea Salt Caramels (Limited Edition): A festive birthday cake-flavored caramel, wrapped in white chocolate and topped with naturally colored sprinkles (7-oz pouch, releasing this summer).
- Holiday Sugar Cookie White Chocolate Sea Salt Caramels (Limited Edition): Slow-cooked sugar cookie-flavored caramels coated in smooth white chocolate and sprinkled with sugar cookie-flavored flakes (7-oz pouch and 18-oz tub, releasing at holiday time this year).
Simultaneously, Sanders is hitting the streets with a food truck tour across NYC, Cincinnati, and Detroit offering free samples of its new Birthday Cake White Chocolate Sea Salt Caramel treats, bringing 150 years of indulgence directly to consumers.
"We wanted to celebrate our 150th anniversary in a way that’s as indulgent as our chocolates and as unforgettable as our legacy," says Jennifer Bauer, CMO of Second Nature Brands. "Between our innovative new white chocolate caramel creations, our immersive event, and the NYC food truck tour, we’re inviting fans to experience Sanders’ craftsmanship, heritage, and exciting evolution in a truly memorable way."
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