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Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

M&M's releases LTO ‘Jurassic World Rebirth’ packs

The candy is available for a limited time only at MMS.com and select retailers.

By Candy Industry Staff
M&M's releases LTO ‘Jurassic World Rebirth’ packs

Courtesy of Mars

June 13, 2025

M&M's, part of Mars, is hatching a partnership with Universal Pictures and Amblin Entertainment's Jurassic World Rebirth (in theaters July 2), releasing three limited-edition M&M's Mega Peanut Butter packs with imagery inspired by the new film. The specialty packs are available for a limited time only at MMS.com and select retailers nationwide.

"At Mars, we're always looking for new, exciting ways to connect with our fans, and the partnership between M&M's and Jurassic World Rebirth delivers just that," says Martin Terwilliger, marketing VP, Mars Wrigley North America. "By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we're creating a colorfully fun experience for moviegoers and candy lovers alike."


Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: M&M's Mars movie partnership peanut butter

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