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Candy IndustryCandy ProductsNew Candy Products

Seattle's Best launches coffee-inspired marshmallows

The LTO treat will be available in July and August.

By Candy Industry Staff
Seattle's Best launches coffee-inspired marshmallows

Courtesy of Seattle's Best coff

July 15, 2025

For the first time ever, Seattle's Best Coffee is branching out beyond its namesake beverage with Coffee Roast Mallows, a limited-edition variety pack of coffee-inspired marshmallows crafted in partnership with XO Marshmallow. 

The variety pack includes four roast-inspired flavors—Light Roast, Medium Roast, Dark Roast, and S’mores—and also includes a full-size bag of Seattle’s Best Coffee Campfire S’mores Flavored Ground Coffee, reportedly featuring notes of toasted marshmallow, milk chocolate, and honey graham cracker.

The Coffee Roast Mallows will be available for $20.00 per variety pack (free shipping), with four online launches on July 17, July 24, July 31, and August 7 at 12 pm EST.

“At Seattle’s Best Coffee, we know a thing or two about the perfect roast, which is why we collaborated with XO Marshmallow, known for its unmatched expertise in crafting gourmet marshmallows, to create the ultimate pairing for our new Campfire S’mores Flavored Coffee,” says Courtney Backman, brand manager, Seattle's Best Coffee. “Each Seattle’s Best-inspired Coffee Roast Mallow is the perfect complement to our signature smooth roasted blends, transforming every moment—from misty mornings to campfire nights—into a sweeter, smoother, and more indulgent coffee experience.” 


Related: Gourmet marshmallow shop finds success through TikTok Shop

KEYWORDS: collaboration marshmallows XO Marshmallow

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