Podcast: Esther Price launches Candy Passport campaign
The campaign allows consumers to collect stickers and earn discounts on products.
Courtesy of Esther Price Candies
CONFECTIONERY CONVERSATIONS
Esther Price Candies
Todd Summers, VP of sales, chats about the brand's Candy Passport Trail, a promotion taking place July 2025.
Candy Industry Multimedia Specialist Brett Parker sits down with Todd Summers, VP of sales for Esther Price Candies, as they discuss the brand's Candy Passport Trail, a campaign that allows consumers to collect stickers and earn discounts on Esther Price products. Consumers must bring the passport in to an Esther Price store by July 31 to collect their discounts.
In this interview, Summers explains how the Trail works, the most difficult aspect of creating a promotional campaign for candy products, and the responses the campaign has been getting on social media.
Listen to the podcast above or by clicking here.
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