At the 2025 TFWA World Exhibition, taking place September 28–October 2 in Cannes, France (Bay 11, Bay Village), Ferrero Travel Market will present new product innovations and packaging updates across its confectionery and biscuit portfolios, alongside a continued focus on sustainability.

Tablet development remains a key priority, led by the launch of the Ferrero Rocher 70% dark chocolate bar, designed for dark chocolate consumers. The company will also introduce a new visual identity for its Ferrero Rocher tablets, featuring a minimalist design and prominent “Travel Exclusive” branding to enhance shelf visibility. The updated packaging includes a QR code linking to information on Ferrero’s quality and sustainability initiatives. In addition, all Ferrero Rocher premium chocolate packaging is now 100% recyclable, using fully sustainable polypropylene.

Ferrero will also expand its Kinder portfolio with two new travel retail exclusive formats:

The Kinder Surprise T4x20 Natoons collection will also be refreshed with new dinosaur-themed toys, supported by interactive content via the Applaydu app.

Additionally, Ferrero will scale up its La Biscotteria concept, now comprising nine products across six brands: Nutella B-ready, Nutella Biscuits, Kinder Cards, Kinder Happy Hippo, Kinder Duo, and Kinder Kinderini. A new “Say it With” digital activation will launch in September, allowing shoppers to record and send personalized messages via QR code on-pack.

The company also plans to invest in its Premier Biscuit League, a portfolio of premium brands including Royal Dansk, Fox’s, Paterson’s, and Delacre.

Ferrero will showcase new additions to the Nutella Next Destination series—travel retail exclusive packs featuring 3 x 30 g jars labeled with different countries. A new digital experience, “Every Place, A Good Morning,” will be accessible via QR code on the packaging, offering global breakfast traditions, recipes, and cultural insights.

Finally, later this month, Ferrero will launch a sustainability-themed activation at Nice Côte d’Azur Airport. Running from September 26–October 2, the “Quality at Heart” campaign will include a digital tunnel and 73 media screens. A hazelnut-shaped installation made from natural materials will house interactive stations and a maze game illustrating the hazelnut’s journey from farm to finished product.

“We are delighted to return to the TFWA World Exhibition to present our latest innovations across confectionery, biscuits, and gifting,” says Sergio Salvagno, general manager of Ferrero Travel Market. “Each new launch is developed to meet the evolving expectations of travelling consumers, blending premiumization, exclusivity, and digital engagement to elevate the shopper experience.”