Ferrero Kinder Crunchy Cookies hit global travel retail
The biscuits will be available through an exclusive partnership with Avolta.
Image courtesy of Ferrero
Ferrero Travel Market is partnering exclusively with global travel retailer Avolta to introduce Kinder Crunchy Cookies into the global travel retail channel.
Following its success in domestic markets, Kinder Crunchy Cookies will be available exclusively in Avolta travel retail doors starting in September. With the biscuit category gaining traction in travel retail, Ferrero is scaling up its La Biscotteria concept.
Following its success in domestic markets, Kinder Crunchy Cookies will be available exclusively in Avolta travel retail doors starting in September. With the biscuit category gaining traction in travel retail, Ferrero is scaling up its La Biscotteria concept.
Kinder Crunchy Cookies combine the creamy taste of Kinder milk and white chocolate with a biscuit crunch. Offered in a 136 g format with packaging developed specifically for travel retail, the launch strengthens Kinder’s presence in the biscuit segment.
Designed for snacking and sharing, Kinder Crunchy Cookies target young adults seeking a convenient and familiar indulgence. The launch leverages Kinder’s brand equity to deliver a snacking experience that combines quality, recognition, and emotional resonance.
The travel retail rollout is supported by a 360-degree marketing campaign, including in-store activations, media investment, and digital engagement across key shopper touchpoints.
“The exclusive launch of Kinder Crunchy Cookies with Avolta marks another key milestone in our ambition to grow the biscuit category within global travel retail,” says Ferrero Travel Market general manager Sergio Salvagno. “This product brings the trusted Kinder brand qualities to a new snacking format, perfectly aligned with today’s traveler expectations for convenience, enjoyment, and shareability. Through continued innovation and strategic partnerships like this one, we aim to deliver memorable, high-quality experiences to travelers around the world.”
“This exclusive collaboration with Ferrero underscores our shared goal to drive commercial growth through innovation and differentiation,” says Philippe Moryl, Avolta’s global head of category for confectionery & food. “The introduction of Kinder Crunchy Cookies allows us to further unlock the potential of the biscuit category by bringing another globally loved brand into our portfolio—one that combines strong consumer appeal with a format tailored to the evolving needs of today’s travelers.”
Designed for snacking and sharing, Kinder Crunchy Cookies target young adults seeking a convenient and familiar indulgence. The launch leverages Kinder’s brand equity to deliver a snacking experience that combines quality, recognition, and emotional resonance.
The travel retail rollout is supported by a 360-degree marketing campaign, including in-store activations, media investment, and digital engagement across key shopper touchpoints.
“The exclusive launch of Kinder Crunchy Cookies with Avolta marks another key milestone in our ambition to grow the biscuit category within global travel retail,” says Ferrero Travel Market general manager Sergio Salvagno. “This product brings the trusted Kinder brand qualities to a new snacking format, perfectly aligned with today’s traveler expectations for convenience, enjoyment, and shareability. Through continued innovation and strategic partnerships like this one, we aim to deliver memorable, high-quality experiences to travelers around the world.”
“This exclusive collaboration with Ferrero underscores our shared goal to drive commercial growth through innovation and differentiation,” says Philippe Moryl, Avolta’s global head of category for confectionery & food. “The introduction of Kinder Crunchy Cookies allows us to further unlock the potential of the biscuit category by bringing another globally loved brand into our portfolio—one that combines strong consumer appeal with a format tailored to the evolving needs of today’s travelers.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
