Crunch introduces white chocolate bar LTO
Crunch White is available at retailers nationwide through December 2025.
Crunch has released a white chocolate version of its classic crispy milk chocolate bar. Crunch White is available for a limited time in 1.55 oz individually wrapped bars and 2.7 oz share packs.
Timed for Halloween seasonal availability, Crunch White is marketed for trick-or-treating, movie nights, and everyday snacking.
“Crunch has been a consumer favorite for over 85 years, and the love for the original bar is as strong as ever,” says Sajani Manchanda, senior brand manager at Crunch. “Our consumers crave texture—especially one that's satisfying. That's why we're excited to unveil Crunch White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It's a lighter spin on a classic, and we're pretty sure it's going to be love at first crunch—all over again.”
Crunch White will also be featured in limited-edition Candy Bar Cupcakes 25-pack and 12-pack formats through a collaboration with New York-based dessert company Baked by Melissa. The partnership includes other Ferrero brands such as Butterfinger, Baby Ruth, and 100 Grand, and coincides with the launch of Crunch White and Butterfinger Marshmallow.
Crunch White is available at retailers nationwide through December 2025.
Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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