Ferrero Rocher now come in squares
For the first time since the original confection's debut, Ferrero Rocher is expanding its portfolio.

For the first time since the debut of its gold-wrapped praline in 1982, Ferrero Rocher is expanding its portfolio with Ferrero Rocher premium chocolate squares—a modern format that delivers the brand’s signature indulgence in a sleek, individually wrapped square.
Available in a premium stand-up bag, each square offers a refined, multi-layered bite designed for savoring and sharing. The new format combines smooth chocolate, a creamy filling, roasted hazelnuts, and crunchy crispies, and is available in four flavors: Milk Hazelnut, Dark Hazelnut, White Hazelnut, and Caramel Hazelnut.
Ferrero Rocher chocolate squares reflect the brand’s legacy of celebrating life’s small moments through thoughtful indulgence and are crafted to bring joy and richness to everyday experiences.
The chocolate squares are available now in assorted sizes (MSRP: $2.19–$26.29).
Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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