Sour Punch to launch All Pickle Straws
The release follows the success of the brand's 2023 pickle-flavored LTOs.
American Licorice Company is bringing back pickle-flavored Sour Punch straws with the new All Pickle Straws.
In April 2023, marketed as an April Fool's Day joke, Sour Punch introduced Pickle Roulette Straws as a limited-time offering, aligning with the growing popularity of pickle-flavored products. The item featured a mix of fruit-flavored candy with a hidden pickle-flavored straw, packaged in an all-green format.
As the release generated consumer engagement and received industry recognition for its flavor innovation and interactive format, the brand later followed up with Pickle Roulette Bites, which were named Candy Industry's Best New Product of 2023.
In the present day, Sour Punch will release All Pickle Straws beginning mid-November 2025—a brand new pickle-flavored offering. The new item features the brand’s signature soft texture and sour sugar coating, paired with a tangy pickle flavor.
The product will be available exclusively online at shop.amerlic.com. Additional updates will be shared via the brand’s social media channels.
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