Swedish brand CandyKing celebrates U.S. store debut
The brand's NYC location will feature its 27-foot-wide, six-foot-tall candy wall.
Laura Rytkölä, global director, CandyKing
Sweden’s pick and mix candy brand, CandyKing, is officially coming to the U.S. Today, the confectionery brand opens its first store in New York City, bringing a taste of Swedish candy to Manhattan’s West Village. The shop marks CandyKing’s U.S. debut and the first time shoppers in the U.S. can experience the brand's authentic Swedish pick and mix tradition firsthand. Going forward, shoppers will also be able to influence the store’s assortment. The new store is located at 306 Bleecker St., New York, NY.
Founded in 1984 in Stockholm, CandyKing revolutionized the pick and mix market, the brand says. Following successful market growth across Europe, the brand is now answering growing demand from U.S. consumers eager for the real thing: a wide assortment of Swedish candy, curated with care and presented in a joyful, colorful environment, CandyKing notes.
The West Village shop will feature CandyKing’s signature 27-foot-wide, six-foot-tall candy wall, filled with a wide assortment of Swedish candy. The store will also feature art installations by celebrated artists AJ Lavilla and Michela Muserra, bringing their signature vibrant and playful styles to life throughout the CandyKing space. Guests can explore a curated selection of Swedish top-sellers including Kexchoklad, Big Cola Bottles, Foam Mushroom, and nostalgic favorites like “Lakrifun” (Licorice School Chalk), Chocolate Roman Arches, and “Sockerbitar” (Vanilla Marshmallow). The shop will also introduce brand-new trending sweets in Sweden, such as the Swedish Zoo Monkey Foam, which will be available exclusively at CandyKing.
“Opening our West Village shop is just the start of CandyKing’s journey in the U.S. We’re delighted to give New Yorkers and visitors to the city their first taste of the Swedish pick and mix experience that has brought joy to families across Sweden for generations,” says Laura Rytkölä, global director, CandyKing. “Our CandyKing shop offers the widest assortment of Swedish candy in the U.S., creating a vibrant, playful world of color, flavor, and fun. Over time CandyKing looks forward to connecting with new communities across the U.S.”
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