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Candy IndustryCandy ProductsNew Candy Products

Kabang Energy Candy alters its formulation, packaging

The updated treat will arrive on U.S. shelves this summer.

By Candy Industry Staff
Kabang Energy Candy rebrands its formatting, packaging
Courtesy of Kabang Candy
January 5, 2026

After more than 15 years on the shelf, Kabang Energy Candy is changing up its packaging and formulation for summer 2026. The candy will be changing from a hard shell to a chewy one.

Kabang is widely recognized for its signature "energy explosion" and bold fruit flavors—Apple, Cherry, Grape, and Watermelon—each with a fizzy, vitamin-infused center, the brand says.

Kabang will return to shelves across the U.S. with full national distribution, including convenience stores, gas stations, grocery stores, bodegas, Walgreens, and CVS.

Industry analysts say this comeback represents a major milestone in the fast-growing functional confectionery category—where consumers want both flavor and performance from their treats.

“This relaunch marks a major national expansion for Kabang,” says a company spokesperson. “People everywhere—retailers and consumers alike—know there’s simply no candy that delivers Kabang’s energy, excitement, and fun.”


Related: Awake Chocolate nabs $5.8 million investment

KEYWORDS: energy innovation packaging redesign

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