Sour Patch Kids launches Valentine's Day lineup
The brand is releasing two new confections for the holiday.
Mondelēz International's Sour Patch Kids brand is releasing two sour-then-sweet candies: Sour Patch Kids, Glow Up Hearts and Sour Patch Kids Besties.
For those looking to celebrate their besties on Galentine’s Day, Sour Patch Kids lonesome sour patch now comes with a buddy, the brand says. Sour Patch Kids Besties feature classic flavors (Redberry + Blue Raspberry and Watermelon + Lime) in one piece, connected by four kids holding hands. The candy is available nationwide in a 3.1-oz peg bag for $1.25 SRP and a 7.37-oz peg bag for $3.29 SRP.
The brand is also releasing Sour Patch Kids Glow Ups Hearts, the latest addition to the Glow Ups lineup following its 2025 debut. Available in Strawberry Watermelon and Cherry flavors, the red and pink, soft chewy hearts glow under a blacklight. For consumers without a blacklight, the Sour Patch Kids Glow-Ups Snap lens can bring the glow to life for an illuminating candy aisle experience, the brand notes. The Glow Ups Hearts are now available nationwide in an 8.4-oz stand-up bag for $3.99.
Mondelēz International is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
