Liz Parker Kuhn: Can you please talk a bit about the new 8-piece Easter Collection?

Mark Mackey: The limited-edition 8-piece Easter Collection is a brand-new masterpiece from Ethel M Chocolates and marks the first time the brand has introduced these artisanal flavors in filled eggs. We wanted the collection to feel just as exquisite on the outside as it is on the inside, which is why it’s presented in an elegant, egg-shaped box designed to make a statement in any Easter basket or on any spring tablescape. 

Inside, you’ll find eight pastel, filled eggs in soft shades of pink, purple, green, and yellow, featuring flavors like Milk Chocolate Strawberry Crème, Dark Chocolate Peanut Toffee Crunch, Milk Chocolate Caramel Espresso, and Dark Chocolate Fresh-Squeezed Lemon Crème. We’re proud to use only the finest ingredients with no artificial flavors and cocoa butter colors derived from natural sources to make these chocolate gems.

The 8-piece Easter Collection serves as the perfect gift to elevate any Easter basket, spring tablescape, or hostess gift, transforming your spring moments into unforgettable experiences.

LPK: The new product was created by you—how did you get the inspiration for it?

MM: The inspiration for the 8-piece Easter Collection came from a desire to elevate the timeless traditions of the spring season through craftsmanship, creativity, and a touch of Ethel M luxury. Easter is a meaningful time centered around gathering with friends and family, and we wanted to create a collection that not only delights chocolate lovers but also felt joyful, festive, and refined. 

The unique artisanal-filled eggs pay homage to one of Easter’s most cherished symbols, while the rich flavors and elegant packaging reflect the artistry that defines Ethel M Chocolates. Our goal was to create a collection that feels special enough to serve as a gift on its own—whether it’s on a festive table or as part of a beautifully curated Easter basket.

LPK: Does Ethel M do any consumer taste-testing?

MM: One of the most special ways guests can experience our chocolates is through our Chocolate and Wine Tastings at the Ethel M Chocolates Flagship Store and Cactus Garden in Henderson, NV, 20 minutes off the Vegas Strip. These tastings allow guests the chance to savor our small-batch, artisanal chocolates thoughtfully paired with selected wines (for guests 21+), creating a truly immersive experience. 

Throughout the year, we introduce seasonal pairings, and this spring we’re offering Easter-inspired Chocolate & Wine Tastings that highlight both our rich signature chocolates and brighter, fruit-forward flavors. It’s a wonderful way for guests to explore new creations while experiencing the craftsmanship behind each piece.

Additionally, if you’re in the Vegas area or at the Glendale Galleria in California, we welcome you to visit one of our stores for a complimentary sample of one of our chocolate gems.

LPK: Can you discuss the craftmanship and small-batch process behind the collection?

MM: Craftsmanship has been the foundation of Ethel M Chocolates for 45 years. Every piece is created in small batches to ensure the highest level of quality, using no artificial flavors and made beautiful with colors derived from natural sources to deliver the impeccable taste and quality the brand is known for.

Our team of expert chocolatiers combine time-honored techniques with innovative flavor pairings and textures to create chocolates that are as visually stunning as they are delectable. Working in small batches allows us to remain hands-on throughout the process, and that care and attention comes through in every bite. 

LPK:: How does Ethel M approach seasonal innovation and elevated holiday gifting?

MM: Each season gives us an opportunity to reimagine classic moments through the lens of fine chocolates. We think deeply about new flavor trends, as well as how people gather, celebrate, and gift, and then design collections that bring that all together. 

The 8-piece Easter Collection is a perfect example. We’ve elevated and also put a new spin on some of our guest’s favorite flavors and fillings, like blending house made toffee into our fresh peanut butter, infusing real Kona Espresso Coffee into our signature creamy caramel, and squeezing fresh lemons in our factory to add directly into our Lemon Satin Crème. This continues into the naturally colored cocoa butter colors that are air brushed onto the egg-shaped chocolates and extends into the soft lavender packaging and ribbon, intentionally designed to feel elevated and special. Whether it’s Easter, Valentine’s Day, or the holidays, our seasonal collections blend tradition with a level of luxury that feels distinctly Ethel M.

LPK: What’s new for the brand for 2026, either seasonal or non-seasonal-wise?

MM: At Ethel M Chocolates, innovation is always guided by our commitment to quality and craftsmanship.

 As shared earlier, we’re excited to introduce the 8-piece Easter Collection—a beautifully designed assortment that celebrates the season with pastel-colored chocolates and our signature decadent fillings. And for Mother’s Day, we’re happy to be bringing back our Limited Edition Fruit Fusion collection which sold out in a few weeks last summer.

Looking ahead, we’re continuing to explore new flavor combinations, including exciting developments at the intersection of sweet and savory. From seasonal collections to new product innovations, our focus remains on elevating gifting and creating memorable chocolate experiences, with even more luxurious offerings to discover throughout 2026.

LPK: What’s your favorite Ethel M product to enjoy?

MM: I have a hard time choosing just one favorite! If I had to choose, the Milk Chocolate Pecan Brittle is just exceptional, as it features only five simple ingredients but delivers the most delicious butter roasted pecan brittle you’ve ever tried. With Ethel M Chocolates, you can’t go wrong, as every single collection showcases the artistry and quality that make our chocolates so special.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.