Rah, the candy brand founded in April 2025 by 24-year-old entrepreneurs Romulo Lander and Pedro Negron, has reportedly already surpassed $2 million in retail sales and expanded to more than 2,000 points of sale across the U.S., the Caribbean, and Latin America.

What started as two Venezuelan friends reimagining a viral chocolate concept in their Miami kitchen has exploded into a global candy movement, the brand says. Every bar is handmade in small batches in Florida using California pistachios and Middle Eastern kataifi, pre-toasted in-house. 

The dedication to quality caught fire, the company says: the brand's lineup dominates Amazon and TikTok Shop rankings, has landed shelf space at Texas's prestigious Central Market, and secured distribution through Sysco-owned European Imports and Fresh Point, plus Chefs Warehouse.  

Rah isn't resting on its Dubai chocolate laurels—innovation is in its DNA, it says. While its signature bars made the company a household name, its R&D team is constantly chasing the next flavor frontier, maintaining a pipeline of 10+ products that scour the globe for inspiration. The vision? Go way beyond chocolate, the brand notes: Rah is building multiple verticals, from protein-based snacks to candy lines, creating an entire universe of exceptional treats that bring people together.   

For Lander and Negron, success isn't just about viral moments—it's about building a brand that transforms simple snacks into shared experiences, one handmade snack at a time, they say. And if their first year is any indication, the world is hungry for what comes next, they add.

Related: Galerie launches Dubai-style truffles