Black Forest gummies change to fully organic
The relaunch also includes new packaging, and the debut of Forest Friends.
Ferrara's Black Forest, the candy brand, announced that its entire everyday gummy candy lineup is now USDA Certified Organic. The new all-organic gummy portfolio, now available nationwide, marks the brand's biggest step yet by offering health-conscious consumers a gummy candy with high-quality, real organic ingredients, the brand says.
Black Forest Organic Gummies have been reimagined with fresh packaging. The gummies are certified gluten-free and fat-free, and include classic flavors: cherry, apple, lemon, orange, pineapple, and strawberry.
The all-organic relaunch also marks the debut of Black Forest Organic Gummy Forest Friends. With five new nature-inspired, playful shapes—an owl, rabbit, bear, fox, and squirrel—Gummy Forest Friends carry the same USDA Certified Organic credentials as the Gummy Bears along with a soft chew and fruity taste, the brand notes. The shapes are paired with six new ]fruit flavors: watermelon, grape, mango, raspberry, peach, and cherry.
"Consumers are increasingly looking for organic candy that doesn't sacrifice great taste and delicious flavor. With our new all-organic gummy lineup, we've made that possible," says Ridhi Barber, brand marketing director, Black Forest. "Organic Gummy Bears and the all-new Gummy Forest Friends are proof that high-quality, organic ingredients can go hand-in-hand with the soft, chewy, fruity gummy experience our fans love."
Black Forest Organic Gummy Bears and Organic Gummy Forest Friends are now rolling out at major retailers and select grocers nationwide, including Target, Costco, Publix, Kroger, and more, Both are available in a range of sizes to fit every occasion, including 4.5-oz, 8-oz, 18-oz, 24-count, and 65-count treat-size pouches.
The new all-organic gummy portfolio will be supported by a multi-channel marketing campaign featuring a new creative video, and spanning national and customer media, social, influencer, and more.
Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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