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BonBon, Moomins announce collaboration

The Swedish candy brand is releasing book character-themed gummies.

BonBon Swedish Candy Co., Moomin announce collaboration — Courtesy of BonBon Swedish Candy Co.

As Scandinavian candy culture continues its rise across the globe, BonBon Swedish Candy Co. is aiming to advance its mission of shaping a new global candy culture rooted in joy and the small pleasures that bring people together, it says. Few cultural worlds embody that spirit more powerfully than the Moomins, the brand adds.

Finnish artist and author Tove Jansson began drawing the Moomins (round, white, hippo-like troll characters) during World War II to imagine a world where fear could coexist with warmth, where difference was not merely tolerated but accepted, and where everyone belonged. Now, more than 80 years later, that message feels just as timely, BonBon says.

The BonBon x Moomin candy collection includes:

Moomin Sour Candy Gummies: Shaped like Moomin characters, these sour gummies feature a mix of flavors including lemon, raspberry, cola, and melon. These lightly sugared Moomintrolls deliver a more refined sour bite and balance than any of the current candy-aisle classics, the brand says.
Moomin Strawberry & Blueberry Candy Clouds: Soft, foamy pillows of candy clouds lightly coated in sour sugar aiming to exude real strawberry and blueberry notes. The foam clouds evoke the quieter comforts of the Moomin universe: rest, warmth, and the reassurance of feeling safe, BonBon adds.

Both new candies are made in the Nordic confectionery tradition by Finnish confectionery house Fazer. Founded in 1891, Fazer has shaped generations of Nordic candy-making and this collaboration represents a landmark partnership in its 135-year history, BonBon notes. The BonBon x Moomin collection is made without artificial colors or flavors, and wrapped in soft pink packaging featuring original Moomin illustrations that bring Jansson's characters to life.

Releasing BonBon x Moomin candies to international markets, for the first time ever, continues the Moomins' enduring ethos of hope, the brand notes, as these are candies meant to be shared across generations, across borders, and across cultures.

The BonBon x Moomin collection launches today and is available at BonBonNYC.com, TikTok Shop, and select retailers and wholesale partners worldwide.

Fazer is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.