On Monday, April 6, the National Confectioners Association (NCA) partnered with the White House to help bring the 2026 Easter Egg Roll to life with chocolate and candy, providing treats from U.S. confectioners to families gathered on the South Lawn.

For generations, chocolate bunnies, jelly beans, and many other treats have been a familiar part of Easter baskets and springtime gatherings across the U.S., the org says. These time-honored classics reflect the important role that chocolate and candy play in American culture, helping families celebrate special occasions, sweeten everyday moments, and create shared memories, it adds.

Alongside the traditional Egg Roll and Egg Hunt, there was also a sensory-friendly Egg Hunt—all featuring real eggs provided by the American Egg Board.

“The White House Easter Egg Roll and the chocolate and candy that fill Easter baskets are both cherished American traditions,” says John Downs, president and CEO of NCA. “For generations, confectionery makers have helped bring Easter celebrations to life across the country, including at special events like the annual White House Easter Egg Roll. The confectionery industry remains a true American manufacturing success story, rooted in more than 250 years of craftsmanship and continuing to innovate the treats that families will enjoy for decades to come.”

As part of its participation, NCA provided chocolate and candy for attendees to collect at the event. NCA also created a family-friendly photo opportunity featuring a life-sized Easter basket display where guests will be able to capture pictures, along with distributing “Sweet Land of Liberty” stickers honoring the confectionery industry’s deep American roots.

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