BFY brand Unreal Snacks has launched its new Peanut Butter Drops exclusively at Whole Foods Markets nationwide. 

At a time when peanut butter is reportedly surging in popularity—the ingredient is up 23% YoY in search and is inspiring new adaptations in desserts and savory snacks—this product meets a market need, with research revealing that 30% of better-for-you chocolate shoppers are still purchasing conventional versions of peanut butter sweet snacks, Unreal says.

The brand identified this gap as a category opportunity and a chance to create a product that meets consumers’ desires for both superior taste and better-for-you benefits, it adds. As its first product without chocolate, Peanut Butter Drops mark a pivotal moment for the brand, Unreal notes.

The product includes creamy peanut butter, nothing artificial, and 33% less sugar (compared to the leading brand). Each drop is wrapped in a poppable shell colored with natural dyes from radish, turmeric, beet, and spirulina. As always, Unreal’s Peanut Butter Drops are made with Non-GMO Verified, Certified Gluten-Free, and Fair Trade Certified ingredients.

“At Unreal, we take ingredient quality seriously. Our rigorous innovation process is all about applying creativity to simple, real ingredients—transforming them into something truly magical,” said Kevin McCarthy, CEO of Unreal Snacks. “We spend thousands of hours crafting and perfecting every new product that we launch to ensure that consumers fall in love at first bite. We’re so excited for people to taste the result of years of mindful product development with this new Peanut Butter Drops launch.”

Exclusively available at Whole Foods Markets nationwide, with more retailers coming this summer, Peanut Butter Drops retail for $6.99 for a 4-oz resealable pouch. The candy joins Unreal's portfolio, which includes Dark Chocolate Peanut Butter Cups, Dark Chocolate Coconut Bars, Dark Chocolate Caramel Peanut Nougat Bars, Milk Chocolate Gems, and a limited edition S’mores Kit featuring Peanut Butter Cups.

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