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Candy IndustryCandy ProductsNew Candy ProductsHard Candies

Nassau Candy sweetens its candy cane lineup

The new confections are suitable for stocking stuffers and dessert ingredients.

By Candy Industry Staff
Nassau Candy expands candy cane offerings
Courtesy of Nassau Candy
July 8, 2026

Nassau Candy, manufacturer of specialty and private label confections, has unveiled the latest additions to its Clever Candy candy cane offerings. New this year are the Clever Candy Jolly Giant Candy Cane, Tutti-Frutti Rainbow Candy Cane, and Candy Cane Crunch.

These newest releases come after the brand's launch of its Clever Candy Peppermint Candy Cane Bucket, Candy Cane Cradle, and Mini Candy Canes for the 2025 holiday season.

“Our Clever Candy Peppermint Candy Cane assortment was so well received last year due to its quality and price point, that we have decided to expand the collection with even more of the classics that shoppers are looking for,” explains Dana Rodio, director of marketing and brand strategy at Nassau Candy. “These new additions are great stocking stuffers, gift toppers, and dessert ingredients while bringing the playfulness and whimsy of the Clever Candy brand.”

Measuring approximately 10 inches high, full of peppermint flavor and featuring a vibrant gift box, the Clever Candy Jolly Giant Candy Cane is a novelty gift that plays well on social media, Nassau Candy says.

The new Tutti-Frutti Rainbow Candy Cane is a colorful and flavorful twist on a candy classic, featuring a sweet, fruity flavor and rainbow stripes. The candy canes come in a cradle box..

Candy Cane Crunch is suitable to bring a pop of peppermint flavor to baked goods, chocolate creations, and hot cocoa bars. Each resealable mini round tub is filled with classic red and white crushed peppermint pieces, allowing shoppers to incorporate them into different recipes or add as a topping.

All new Clever Candy Candy Cane items will feature bold graphics and the signature Clever Candy splat along with a holiday-themed joke, the company says.

The Clever Candy Cane items are available for purchase for the 2026 holiday season. To view the entire Clever Candy collection, visit, nassaucandy.com/brands/clever-candy.  


Related - Podcast: Nassau Candy unwraps licorice trends

KEYWORDS: candy canes Christmas christmas candy Nassau Candy

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