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Limited-edition candy designs, a digital collecting hub, and an Instagram takeover help celebrate 30 years of the video game.

The caramel and chocolate maker creates interesting flavors such as Chai, Matcha, and Cardamom.

Each bar includes 20 pieces scored into 5 mg THC segments for controlled dosing and consistent, repeatable experiences for both new and experienced consumers.

The new products build on the company's nationwide expansion and strong retail momentum, it says.

The brand also unveils a new packaging refresh across its stick portfolio, designed to make the unwrapping experience even more playful and engaging, it says.

Each bite is layered with white chocolate, and crunchy granola blended in, for a frozen confection-covered fruit experience.

Along with curating the flavor profiles that instantly bring memories of soda floats, each bar contains popping candy to mimic soda’s "bubbles," the company says.

At launch, the confection will be available at national retailers, including Walmart, Dollar Tree, Albertsons, and Kroger, as well as select regional grocers.

According to the confectioner, consumers have been asking for the return of Red, White, and Blue Goldbears, particularly the Cherry and Blue Raspberry flavors that can't be found in other packs.

The expansive portfolio features more than 120 items, including 60+ variety bags and the return of popular seasonal staples.