Candy Industry Trends

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The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.

The Reese’s brand is partnering with U.S. Olympic swimmers Michael Phelps, Katie Ledecky and Caeleb Dressel ahead of the Tokyo Olympic Games to celebrate the launch of Reese’s Ultimate Peanut Butter Lovers Cup.

After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.

Candy Industry met with manufacturers to learn more about the products they were debuting or showcasing during the six-day session.

"We are thrilled about the upfront consumer response to our Fruit-tella Soft Gummies since we introduced our real, fruit-flavored soft gummies to the U.S. market in late 2020," said Craig Cuchra, v.p. of marketing for Perfetti Van Melle North America.

Launching this spring, the Twizzlers brand will reveal the mystery flavor later this summer.